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Customer & Product Analytics Manager
Luke Recruitment Manager
Job Description
Company & Role Overview
Our client is a global growing digital company and are at the leaders of student recruitment and education websites, with a reputation as the market leading organisation with a prestige reputation. Our client is looking to recruit an experienced Customer & Product Analytics Manager and to join a winning organisation and play a pivotal part within the company to lead a team of data analytics experts.
This role will be remote working.
Main Responsibilities
- Build and agree comprehensive annual, quarterly and monthly analytics plans and successfully increasing Web traffic.
- Influencing data infrastructure, inclusive of data warehousing, reporting and analytics platforms
- Supporting the success of web traffic and lead generation targets.
- Defining business opportunities
- Use data mining in search of critical insights
- Think of original ideas to identify new and innovative ideas to create ‘best in class’ analytics provision
- Investigate the latest tools and methodologies within the analytics community and propose their use within the business
- Develop a 360 Customer Data Platform with lead scoring based on demographic and digital interaction data
- Ensure that clear reporting is in place for KPIs and metrics to enable the business to iterate and improve. Create ‘real-time’ reporting dashboards for stakeholders to analyse campaign performance (utilising Tableau, Heap, GDS)
- Ensure that there is a clear narrative around the data so that trends and issues are reported back to management in a timely and effective manner
- Lead, develop and maintain a high performing team including setting KPI’s
Requirements
- Experience leading from the front and leading a team of 5 globally.
- Working knowledge of data mining principles: predictive analytics, mapping, collecting data from multiple data systems on premises and cloud-based data sources.
- Understanding of Customer Data Platforms
- Experience using analytics techniques to contribute to company growth efforts, increasing revenue and other key business outcomes.
- Understanding of and experience using analytical concepts and statistical techniques
- Experience working with and creating databases and dashboards using all relevant data to inform decisions.
- Strong problem solving, quantitative and analytical abilities.
- Expert using Google Analytics, VWO, data visualization tools such as Tableau and Google Data Studio
- Experience with Heap/Snowplow or other analytics tools
- Working knowledge of performance marketing channels (PPC, social media etc) and SEO
- Understanding of the C4C CRM platform
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Digital Fundraising Lead
Company And Role Overview –
An exciting opportunity awaits for those passionate about digital fundraising! A renowned charitable organization is in search of a dynamic individual to lead their digital fundraising initiatives. This visionary leader will orchestrate strategies to elevate fundraising efforts and amplify engagement to unprecedented levels! Imagine being at the helm, overseeing a diverse array of cutting-edge digital marketing channels, driving towards ambitious targets that will truly make a difference. At the core of the organization lie its digital platforms, serving as the heartbeat of its operations. They're seeking a visionary like you to navigate the path to success!
In the role of Digital Fundraising Lead, the chosen candidate will not only spearhead a dedicated team but also foster collaboration across departments, ensuring optimal performance across the board. If you boast a proven track record of crafting and executing digital marketing plans, thrive in collaborative settings, and are eager to make a meaningful impact, then the time to act is now! Embark on this exhilarating journey with us and let's change the world together! Apply today and be part of something truly extraordinary!
Main Responsibilities –
- Spearhead the formulation of strategic plans and annual budgets for the organization's Digital Marketing & Fundraising division, incorporating the creation of financial models, establishment of business cases, and diligent monitoring of budgets with regular updates to forecasts
- Cultivate an environment of excellence, promoting a culture of continuous improvement through a methodology of testing, learning, and iteration
- Utilize data-driven insights to inform decision-making processes and ensure swift implementation of actions
- Take charge of overseeing and evaluating the performance of our media agency, collaborating closely with the Paid Media Manager to devise a digital media strategy aligned with predetermined KPIs
- Assume a leadership role in fostering collaboration among stakeholders throughout the organization, integrating disparate digital marketing initiatives (owned and earned) to streamline efforts and maximize both effectiveness and efficiency
Requirements –
- Vast expertise in developing, executing, and refining digital strategies and user experiences aimed at driving sales or fundraising result
- ???????Demonstrated track record in planning digital channel initiatives and effectively monitoring performance
- Proficient in budget oversight, encompassing the establishment of comprehensive annual and campaign budgets and strategic plannin
- Familiarity with CRM and related systems to support relational fundraising efforts
Benefits –
- Remote work flexibility
- ???????Support through Employee Assistance Programme
- Improved maternity and paternity leave benefits
- ???????Team-building social gatherings
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PR And Communications Executive
Company and Role Overview
In this position, you'll collaborate extensively with the pertinent Marketing and Fundraising units to enhance visibility among specified target demographics. Your duties will involve overseeing press and media strategies to achieve fundraising and brand awareness objectives, bolstering the organization's reputation as authorities in children's palliative care.
Main Responsibilities
- Develop original and captivating content and ideas for fundraising, brand awareness, and advocacy initiatives, with the goal of increasing specific engagement and showcasing the organization's endeavours to meet their fundraising targets at both national and local levels
- Devise creative and impactful content and concepts for fundraising, brand awareness, and advocacy endeavours, with the aim of amplifying targeted engagement and spotlighting the organization's endeavours to attain their fundraising objectives on both a national and local level
- Foster and maintain meaningful relationships with public figures to elevate our client's visibility among vital audiences
- Generate a wide array of content, featuring interviews with families navigating the difficulties of caring for seriously ill children, and distribute it across multiple platforms to reach diverse audiences
- Aid in carrying out media appeals, spanning across press and radio platforms
- Forge and foster constructive relationships with key external contacts, including supporters, influential figures, organizational leaders, committees, media connections, and suppliers
Requirements
- Bachelor's degree (preferred but not essential)
- Demonstrated track record in managing press office operations
- Demonstrated experience in charitable work or small to medium-sized enterprise (SME) settings
- Experience in volunteer/intern management
- Effective communication and interpersonal abilities
- Proficiency in developing and delivering compelling presentations
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Fundraising Marketing Manager
Company and role overview –
The position involves crafting and executing marketing strategies for various fundraising campaigns and initiatives, aligning with organizational goals for income and engagement. This presents an excellent chance to contribute to the fundraising team. If you possess experience in formulating and implementing marketing plans for fundraising campaigns, thrive in collaborative environments, and enjoy being part of a multi-disciplinary project team focused on maximizing fundraising income, we would be delighted to receive your application.Main responsibilities –
- Collaborating within multi-disciplinary project teams to outline marketing needs for fundraising campaigns and engagement initiatives
- Developing and executing marketing plans to enhance fundraising income is a key aspect of the role
- Engaging with stakeholders to articulate and detail how marketing activities will play a role in and contribute to achieving fundraising objectives
- Provide guidance on pivotal channels and strategies for achieving objectives, spanning from awareness to conversion
- Oversee the daily operations of creative agencies handling campaign-related tasks
- Develop messaging approaches and create compelling copy
Requirements –
- Familiarity with campaigns aimed at raising funds, diverse fundraising strategies, and digital fundraising platforms
- Background in strategizing marketing initiatives or managing projects for campaigns designed to prompt audience engagement and action
- Outstanding verbal and written communication abilities, along with effective presentation skills
- Background in fundraising for both international and national causes
- Proficient in project management, capable of deploying project management methodologies
