Job Description

Company & Role Overview  

Our client is a global growing digital company and are at the leaders of student recruitment and education websites, with a reputation as the market leading organisation with a prestige reputation. Our client is looking to recruit an experienced Customer & Product Analytics Manager and to join a winning organisation and play a pivotal part within the company to lead a team of data analytics experts. 

This role will be remote working.
 

Main Responsibilities  

  • Build and agree comprehensive annual, quarterly and monthly analytics plans and successfully increasing Web traffic. 
  • Influencing data infrastructure, inclusive of data warehousing, reporting and analytics platforms 
  • Supporting the success of web traffic and lead generation targets. 
  • Defining business opportunities 
  • Use data mining in search of critical insights  
  • Think of original ideas to identify new and innovative ideas to create ‘best in class’ analytics provision 
  • Investigate the latest tools and methodologies within the analytics community and propose their use within the business 
  • Develop a 360 Customer Data Platform with lead scoring based on demographic and digital interaction data 
  • Ensure that clear reporting is in place for KPIs and metrics to enable the business to iterate and improve. Create ‘real-time’ reporting dashboards for stakeholders to analyse campaign performance (utilising Tableau, Heap, GDS) 
  • Ensure that there is a clear narrative around the data so that trends and issues are reported back to management in a timely and effective manner 
  • Lead, develop and maintain a high performing team including setting KPI’s 

 

Requirements  

  • Experience leading from the front and leading a team of 5 globally. 
  • Working knowledge of data mining principles: predictive analytics, mapping, collecting data from multiple data systems on premises and cloud-based data sources. 
  • Understanding of Customer Data Platforms  
  • Experience using analytics techniques to contribute to company growth efforts, increasing revenue and other key business outcomes.  
  • Understanding of and experience using analytical concepts and statistical techniques 
  • Experience working with and creating databases and dashboards using all relevant data to inform decisions.  
  • Strong problem solving, quantitative and analytical abilities.  
  • Expert using Google Analytics, VWO, data visualization tools such as Tableau and Google Data Studio  
  • Experience with Heap/Snowplow or other analytics tools  
  • Working knowledge of performance marketing channels (PPC, social media etc) and SEO 
  • Understanding of the C4C CRM platform 

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recruitment@thegraduateproject.co.uk

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