Marketing, PR and Advertising

Role Overview

Responsibilities

• Assisting the Head of Digital in gathering data and scrutinizing performance.
• Contributing to and implementing an effective cross-channel digital acquisition strategy.
• Generating website traffic with a data-driven test & learn approach.
• Deducing insights on targeting, strategy, and performance.
• Effectively overseeing 3rd party digital agencies.
• Identifying novel digital channels and partners, including fresh affiliates, to optimize reach within our target audience.
• Displaying fluency in campaign performance data; persistently seeking optimization opportunities to stimulate conversions and expansion.
• Creating performance marketing reports

Requirements

• Bachelor's degree in marketing, advertising, or a related field.
• Minimum of 2 years of confirmed experience in performance marketing, retargeting, and paid digital channels is obligatory.
• Comprehensive comprehension and hands-on involvement in digital marketing channels like GA, Performance Max (Google Shopping, Google Search), Paid Social (Meta Business Suite, TikTok), Display, Affiliate Marketing.
• Exceptional understanding and expertise in Paid Social and PPC with verifiable outcomes.
• Proficiency in using Google Analytics, GA4, and data visualization tools (like Data Studio).

Role Overview

Responsibilities

• Collaborating with data and communications teams to target audiences and promote events through mailings and social media.
• Managing registrations and tracking sign-ups against targets.
• Liaising with suppliers for catering, venues, printing, and photography.

• Identifying alumni volunteers for various activities, such as classroom speakers and networking participants.
• Building relationships with recent graduates and encouraging their involvement in student events, promoting the benefits of the alumni community.
• Developing networks with future alumni ambassadors through various channels.
• Logging engagement activities on the alumni database and promoting engagement on social media.

• Administering alumni mentoring activities, including group activities led by Careers & Employability Teams.
• Coordinating the mentoring program and collecting feedback from participants.
• Organizing information sessions, welcome events, ceremonies, and catch-ups.
• Managing application forms and program materials.

• Team up with the Comms Team to showcase alumni stories on social media and in materials for students.
• Supporting content for faculty newsletters, LinkedIn groups, and social media channels.
• Building connections across the university to raise awareness of the alumni program.

• Planning and developing projects using project management tools.
• Setting KPIs and monitoring progress toward objectives.

Requirements

• Previous events or project management experience
• Proven record of building relationships with internal colleagues and external stakeholders
• Excellent written and oral communication skills including the ability to draft documents, correspondence and event marketing materials
• Flexible approach and willingness to attend events/commitments outside of regular office hours

Role Overview

Responsibilities

• Collaborate with an external digital agency to support the development and implementation of an integrated digital marketing strategy for our client and work closely with the wider Marketing department to ensure coordination with other marketing channels.
• Manage digital media plans for all fundraising and campaigns.
• Make recommendations for enhancements and usability such as the client's website, YouTube, and Facebook, to improve digital marketing efforts in the long term.

• Support the planning and implementation of integrated Search, Display, and Video campaigns on platforms, including Google, YouTube, and Facebook.
• Monitor budgets to ensure campaigns are delivered according to planned advertising spend and oversee payments to vendors.
• Conduct A/B testing and optimize digital adverts across all channels.

• Act as the in-house expert for SEO and work closely with the Website Editor to ensure all website content is optimized.
• Establish processes for repurposing content for distribution across digital marketing channels.

• Oversee stock management for the online shop, by ensuring new stock is available and updated on the website regularly.
• Ensure that all product data is on the online shop website, including images, descriptions, product details, and prices.

• Work closely with the Digital Engagement team to support and advise on social fundraising and peer-to-peer fundraising.

Requirements

• Proven experience of implementing direct or digital marketing/fundraising campaigns.
• Sound knowledge of the digital media buying ecosystem (CPC, CPA, CPM, ROI, LTV)
• Strong understanding and experience of performance advertising (Search, Display and Video).
• Good understanding of developing and reporting against set KPIs and digital metrics.
• Have demonstrable understanding of Email Marketing, SEO & CRM.
• Excellent written and verbal communication skills.

Role Overview

Responsibilities

• Develop strong relationship with the schools’ former students.
• Develop new relations to develop performing arts and general scholarships.
• Form and develop strong relationships with schools who provide education to students who are under 16 years old and do not provide A level programme.
• Support general marketing such as social media, press relations and website content.
• Liaise with staff, students, parents, and other stakeholders for market intelligence.
• Travel to different destinations in the UK.
• Participate in both internal and external events such as parents’ evening and open evening.
• Keep abreast of market trends, competitor offerings, demographics, and other information that affects marketing strategies.
• Contribute to the improvement of the admissions process, marketing strategy, and promotional activities.
• Contribute to the development of the department’s budget and help to ensure all marketing activities are cost-effective.

• Monitor marketing and recruitment statistics.
• Exploit marketing opportunities such as conferences and exhibitions.
• Adhere to and implement all company policies and procedures.

Requirements

• Degree level or equivalent experience.
• Demonstrable interest, qualification or experience in PR, marketing, fundraising or sales.
• Experience of working in a PR, marketing or sales related role.
• Good written and verbal communication skills, with excellent spelling, grammar, punctuation and attention to detail.

Company and role overview

Our client is currently in the market for an Events Executive to come and join their busy team! The candidate will be responsible for the organisation, delivery, evaluation and development of a range of all events in support of the company’s objectives. The candidate will also ensure that all activities, budgets and standards are in accord and meet the deadlines.

Main responsibilities

• Support the co-ordination and distribution of key events, including, events programme, webinars and online peer reviews.
• Exporting and manipulating data from the CRM (MS Dynamics)
• Perform duties such as venue liaison, speaker liaison, contract negotiation, delegate liaison and processing delegate bookings.
• Maintain an accurate record of income and expenses regarding individual events, liaising with the finance team.
• Maintaining systems such as the CRM and website for the events, and flagging issues when they arise
• Negotiate with suppliers to ensure value for money.
• Sourcing and co-ordinating facilitators, collecting, collating and acting on delegate feedback, liaison with external communications teams around event promotion.
• Supporting the planning and delivery of any new events or projects that the team may run
• Inputting into the procedure for improving event processes to improve the efficiency of the team
• Ensuring that all people attending to such events comply with health and safety obligations, particularly by reporting promptly any defects, risks or potential hazards.

Requirements

• Experience in an events role

• Educated to at least A-level standard or equivalent level of experience.

• Effective use of IT systems including Microsoft Office, in particular Word, Excel, PowerPoint, Outlook and Teams
• Flexibility to work evenings to support event delivery

Company and role overview

Our client in the Charity sector is searching for an innovative Direct Marketing Manager to join their busy team! The role will require the candidate to have excellent interpersonal skills to help lead and manage a team in acquiring and maintaining relationships with Fundraising Groups. The candidate will support the client to develop and execute strategies and action plans to help the company grow.

Main responsibilities

• Deliver acquisition approaches for mass clients
• Champion and drive a digital fundraising approach for new individuals
• Ensuring appropriate market and audience insight and research.
• Encourage an audience led approach to communications and fundraising
• Negotiating and delivering fundraising and engagement targets
• Managing budgets and forecasting expenses and income
• Devising and delivering reporting and measurement
• Schedule the creation, testing and review of products and communications to drive acquisition, income, and engagement.
• Lead on the negotiation of database segmentations and management with the other Fundraising and Communications Managers

Requirements

• Degree level qualification, or equivalent experience in direct marketing, marketing, or fundraising
• Previous experience of delivering to an income budget
• Experience of leading, managing and developing people/ teams
• Experience of operational planning
• Experience of leading and developing a team
• Project management experience