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Marketing Campaign Specialist

£ 42,000 - £ 42,000
 

Job Description

Role Overview

A dynamic Marketing Campaign Specialist is sought to contribute to the delivery of campaigns across digital and offline channels. The role focuses on engaging supporters and advancing organisational goals.


Main Responsibilities

  • Create compelling content that drives campaign success, integrating digital and offline strategies.
  • Lead online campaigns across platforms such as social media, email, and paid search, optimising audience reach and engagement.
  • Manage the online campaign platform, Engaging Networks, and create digital content including emails, petitions, and web pages.
  • Analyse and monitor campaign performance using KPIs, with a focus on refining strategies based on data and feedback.
  • Ensure content alignment with branding and strategic objectives and collaborate with teams to integrate real-world events.
  • Contribute to the development of best practices, tools, and processes within the campaign team.


Requirements

  • Strong content creation skills, with the ability to write compelling materials for both digital and offline channels.
  • Proven experience in delivering impactful campaigns, with strong knowledge of change theory and audience insight.
  • Proficiency in managing digital supporter bases and developing online engagement strategies.
  • Ability to track, analyse, and report on campaign performance, using data to optimise results.
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