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Paid Media Specialist

£ 39,000 - £ 39,000 per a:1:{s:8:"en_title";s:6:"annual";}
 

Job Description

Role Overview

Our client is currently in the market for a Paid Media Specialist to come and join their busy team! The successful candidate will be accountable for developing and executing efficient paid media campaigns that foster customer acquisition and revenue growth by optimizing the companies paid and organic channels.

Responsibilities

  • Assisting the Head of Digital in gathering data and scrutinizing performance.
  • Contributing to and implementing an effective cross-channel digital acquisition strategy.
  • Generating website traffic with a data-driven test & learn approach.
  • Deducing insights on targeting, strategy, and performance.
  • Effectively overseeing 3rd party digital agencies.
  • Identifying novel digital channels and partners, including fresh affiliates, to optimize reach within our target audience.
  • Displaying fluency in campaign performance data; persistently seeking optimization opportunities to stimulate conversions and expansion.
  • Creating performance marketing reports

Requirements

  • Bachelor's degree in marketing, advertising, or a related field.
  • Minimum of 2 years of confirmed experience in performance marketing, retargeting, and paid digital channels is obligatory.
  • Comprehensive comprehension and hands-on involvement in digital marketing channels like GA, Performance Max (Google Shopping, Google Search), Paid Social (Meta Business Suite, TikTok), Display, Affiliate Marketing.
  • Exceptional understanding and expertise in Paid Social and PPC with verifiable outcomes.
  • Proficiency in using Google Analytics, GA4, and data visualization tools (like Data Studio).
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