Job Description

Company & Role Interview

Our client is a rapidly trithing company who is looking for a Marketing Executive to extend their growth. This role will run all performance marketing channels including PPC. This company offers career progression and future line-management opportunities

 

Main Responsibilities

  • Monthly budget planning across all performance channels
  • Building, implementing and managing all PPC & GDN ads, and all paid social ads
  • Campaign optimisation: Ensure all paid activity is being optimised effectively to meet and exceed the set targets. Monitor budget and adjust bids to gain better ROI
  • Work closely with the Marketing team to produce appropriate landing pages & ad copy for digital campaigns
  • Testing strategy: Make use of all core aspects of performance marketing including A/B testing creatives, audiences and ad placements to develop a robust cross-channel testing strategy to maximise performance.
  • Suggest and develop new campaigns across multiple channels
  • Campaign reporting: Monitor and report all campaign results to the appropriate stakeholders, and working with these stakeholders to develop and optimise these campaigns based on the best performing strategies.
  • Drive conversions and improve the cost per acquisition and revenue from campaigns.
  • On-going keyword research, search query analysis, ad copy testing, landing page testing
  • Competitor analysis

 

Requirements

  • 1-3 years hands-on digital paid media experience
  • Strong experience with hands-on management of Adwords, Twitter & Facebook campaigns
  • Demonstrable knowledge of different PPC ad formats, AdWords features and bid management tools
  • Good understanding of digital marketing channels including implementation, optimisation & measurement
  • Experience developing client-side digital marketing strategies with clear performance goals
  • Experience working with senior stakeholders and able to deliver a message concisely
  • Excellent communication and presentation skills
  • Excellent analytical skills and good user of Excel & Google Analytics
  • Strong technical understanding of measurement and tracking with a proven analytical background.
  • Be comfortable taking initiative and thinking outside of the box
  • Google Adword certificate is a bonus
  • Sports and/or betting knowledge is desirable, but not essential
  • A desire to learn, grow and experiment

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