Marketing Executive

Experienced Professional

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Tolga Alkansoy

Job Description

Company & Role Interview

Our client is a rapidly trithing company who is looking for a Marketing Executive to extend their growth. This role will run all performance marketing channels including PPC. This company offers career progression and future line-management opportunities

Main Responsibilities

Monthly budget planning across all performance channels
Building, implementing and managing all PPC & GDN ads, and all paid social ads
Campaign optimisation: Ensure all paid activity is being optimised effectively to meet and exceed the set targets. Monitor budget and adjust bids to gain better ROI
Work closely with the Marketing team to produce appropriate landing pages & ad copy for digital campaigns
Testing strategy: Make use of all core aspects of performance marketing including A/B testing creatives, audiences and ad placements to develop a robust cross-channel testing strategy to maximise performance.
Suggest and develop new campaigns across multiple channels
Campaign reporting: Monitor and report all campaign results to the appropriate stakeholders, and working with these stakeholders to develop and optimise these campaigns based on the best performing strategies.
Drive conversions and improve the cost per acquisition and revenue from campaigns.
On-going keyword research, search query analysis, ad copy testing, landing page testing
Competitor analysis

Requirements

1-3 years hands-on digital paid media experience
Strong experience with hands-on management of Adwords, Twitter & Facebook campaigns
Demonstrable knowledge of different PPC ad formats, AdWords features and bid management tools
Good understanding of digital marketing channels including implementation, optimisation & measurement
Experience developing client-side digital marketing strategies with clear performance goals
Experience working with senior stakeholders and able to deliver a message concisely
Excellent communication and presentation skills
Excellent analytical skills and good user of Excel & Google Analytics
Strong technical understanding of measurement and tracking with a proven analytical background.
Be comfortable taking initiative and thinking outside of the box
Google Adword certificate is a bonus
Sports and/or betting knowledge is desirable, but not essential
A desire to learn, grow and experiment

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