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Head of B2C Marketing

£ 68,000 - £ 68,000 per a:1:{s:8:"en_title";s:6:"annual";}

Job Description

Role overview

Our client is seeking a Head of B2C Marketing to join their dynamic team. As the Head of B2C Marketing, the overall job purpose is to direct the formulation of successful Consumer Marketing plans demonstrating ROI and in line with business objectives across consumer sales divisions; leading and inspiring the marketing team to create innovative, engaging, successful campaigns.


Marketing Strategy
  • Set and deliver the annual strategic brand plans in conjunction with the Head of Marketing and Sales Divisional Managers.
  • Establish strategy and targets for growth of sales, brand awareness and engagement levels.
  • Develop Divisional marketing planning expertise.
  • Act as brand champion with focus on effective communication of brand values.
  • Develop, monitor and refine as necessary a strategy to produce short term results at the same time as delivering competitive advantage and rejuvenating long term brand equity.

Select and manage external agencies
  • Manage the effective use of agencies (PR, Advertising, Media) and work on creating efficiencies across divisional agency support.
  • Experience of running influencer campaigns either directly or with agency support.

Budget Control & Campaign Assessment
  • Experience in managing annual budgets in excess of £1 million.
  • Manage and maintain TPD & EMI marketing budget process and provide ongoing recommendations for effective and efficient use of funds.
  • Build upon and improve existing processes to review ROI & Campaign performance KPIs.
  • Utilise CRM in the analysis & planning of all campaigns.
  • Solid hands-on reporting and analysis ability.

New Audience Development
  • Acquire new audiences for the divisions and establish a mechanism to measure these outside normal measurements (e.g., awareness, appeal, propensity to spend, brand perception).
  • Develop and improve insight/understanding of all key customer/user groups to improve overall marketing effectiveness.

Team Leadership
  • Ensure the consumer marketing team understand clearly the annual strategic marketing plan and their individual part in its delivery.
  • Lead and inspire the team, helping them develop skills and improved productivity as well as manage performance as necessary.
  • Complete annual appraisals and ensure direct reports are effectively managing their own teams.
  • Identify training & development requirements.


  • Must be an experienced Marketing Manager or equivalent; with at least 5 years' experience in consumer marketing (brand and/or campaign marketing specialism).
  • Solid B2C marketing management experience in a well-known brand, not just startup experience.
  • Minimum 2-3 years' experience as a Marketing Team manager with direct reporting lines.
  • Solid budget management experience (£1m+ annually); confident with strategy ideation, decision making and organisation of brand activities.
  • Come from a large & established B2C brand in either footwear, accessories, lifestyle or fashion. (Desirable)
  • Have a background in PR with influencer management experience or network. (Desirable)
  • Must have demonstrable people management experience with regard to growing and developing the team and managing performance.
  • Excellent planning & organisational skills with outstanding attention to detail.
  • Extensive knowledge and understanding of the digital marketing landscape.
  • Excellent communication skills with the ability to adapt to stakeholder audiences.
  • Possess excellent time management skills and adaptable in an environment with shifting priorities.
  • Excellent analytical skills with a high degree of business acumen.
  • Be willing and able to travel around the UK and Europe on occasion
  • Digital Fundraising Lead

    Company And Role Overview –

    An exciting opportunity awaits for those passionate about digital fundraising! A renowned charitable organization is in search of a dynamic individual to lead their digital fundraising initiatives. This visionary leader will orchestrate strategies to elevate fundraising efforts and amplify engagement to unprecedented levels! Imagine being at the helm, overseeing a diverse array of cutting-edge digital marketing channels, driving towards ambitious targets that will truly make a difference. At the core of the organization lie its digital platforms, serving as the heartbeat of its operations. They're seeking a visionary like you to navigate the path to success!
    In the role of Digital Fundraising Lead, the chosen candidate will not only spearhead a dedicated team but also foster collaboration across departments, ensuring optimal performance across the board. If you boast a proven track record of crafting and executing digital marketing plans, thrive in collaborative settings, and are eager to make a meaningful impact, then the time to act is now! Embark on this exhilarating journey with us and let's change the world together! Apply today and be part of something truly extraordinary!


    Main Responsibilities –

    • Spearhead the formulation of strategic plans and annual budgets for the organization's Digital Marketing & Fundraising division, incorporating the creation of financial models, establishment of business cases, and diligent monitoring of budgets with regular updates to forecasts
    • Cultivate an environment of excellence, promoting a culture of continuous improvement through a methodology of testing, learning, and iteration
    • Utilize data-driven insights to inform decision-making processes and ensure swift implementation of actions
    • Take charge of overseeing and evaluating the performance of our media agency, collaborating closely with the Paid Media Manager to devise a digital media strategy aligned with predetermined KPIs
    • Assume a leadership role in fostering collaboration among stakeholders throughout the organization, integrating disparate digital marketing initiatives (owned and earned) to streamline efforts and maximize both effectiveness and efficiency

    Requirements –

    • Vast expertise in developing, executing, and refining digital strategies and user experiences aimed at driving sales or fundraising result
    • ???????Demonstrated track record in planning digital channel initiatives and effectively monitoring performance
    • Proficient in budget oversight, encompassing the establishment of comprehensive annual and campaign budgets and strategic plannin
    • Familiarity with CRM and related systems to support relational fundraising efforts

    Benefits –

    • Remote work flexibility
    • ???????Support through Employee Assistance Programme
    • Improved maternity and paternity leave benefits
    • ???????Team-building social gatherings
  • Fundraising Marketing Manager

    Company and role overview –

    The position involves crafting and executing marketing strategies for various fundraising campaigns and initiatives, aligning with organizational goals for income and engagement. This presents an excellent chance to contribute to the fundraising team. If you possess experience in formulating and implementing marketing plans for fundraising campaigns, thrive in collaborative environments, and enjoy being part of a multi-disciplinary project team focused on maximizing fundraising income, we would be delighted to receive your application.

    Main responsibilities –

    • Collaborating within multi-disciplinary project teams to outline marketing needs for fundraising campaigns and engagement initiatives
    • Developing and executing marketing plans to enhance fundraising income is a key aspect of the role
    • Engaging with stakeholders to articulate and detail how marketing activities will play a role in and contribute to achieving fundraising objectives
    • Provide guidance on pivotal channels and strategies for achieving objectives, spanning from awareness to conversion
    • Oversee the daily operations of creative agencies handling campaign-related tasks
    • Develop messaging approaches and create compelling copy

    Requirements –

    • Familiarity with campaigns aimed at raising funds, diverse fundraising strategies, and digital fundraising platforms
    • Background in strategizing marketing initiatives or managing projects for campaigns designed to prompt audience engagement and action
    • Outstanding verbal and written communication abilities, along with effective presentation skills
    • Background in fundraising for both international and national causes
    • Proficient in project management, capable of deploying project management methodologies
  • Deputy Manager

    Role Overview

    Our client is currently in the market for a Deputy Manager to come and join their busy team! The successful candidate will support and manage the staff to enable them to meet the needs of the children and young people, managing child protection concerns and complaints and participating in reviews to provide the best outcome for everyone.


    • Ensuring that each young person has an assigned primary worker and team member are aware of each child’s relevant plans and their responsibilities for its implementation.
    • Performing the role of "on-call manager" to provide out-of-hours support for the home, on a rotating basis
    • Attending childcare reviews and planning meetings to provide information and achieve optimal outcomes for young people
    • Maintaining accurate written records to record information and enable regular monitoring and evaluation to occur
    • Working in partnership with parents, caregivers, and other professionals to safeguard and promote the welfare of young people
    • Assisting with the recruitment and retention of staff, including induction training for new staff into the home
    • Providing consultation and informal advice and support to staff in relation to day-to-day matters
    • Conducting annual appraisals of staff, addressing issues concerning conduct and competence of staff where necessary
    • Ensuring that budgets and resources are allocated appropriately and managed effectively, and the use of finances is properly monitored, including petty cash returns and staff attendance records
    • Developing, in consultation with young people and staff, routines concerning all aspects of child care, creating schedules that fit best
    • Ensuring that there are appropriate and adequate reporting and recording systems in place to comply with Quality Standards


    • Knowledge of the Children Act and other relevant legislation
    • Diploma L3 Residential Childcare (or equivalent)
    • Willingness to complete Diploma L5 L&M in H&SC
    •  Knowledge of CHR 2015 and the QS