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Digital Marketing Coordinator
Tayyab Recruitment Consultant
Job Description
Role Overview
Our client is currently seeking a Digital Marketing Coordinator to come and join their busy team! The successful candidate will optimize digital advertising across various channels, such as search, display, and paid socials as well as managing the online shop, ensuring proper stock management, regular website updates to support product sales.Responsibilities
Strategy and Planning- Collaborate with an external digital agency to support the development and implementation of an integrated digital marketing strategy for our client and work closely with the wider Marketing department to ensure coordination with other marketing channels.
- Manage digital media plans for all fundraising and campaigns.
- Make recommendations for enhancements and usability such as the client's website, YouTube, and Facebook, to improve digital marketing efforts in the long term.
Digital advertising
- Support the planning and implementation of integrated Search, Display, and Video campaigns on platforms, including Google, YouTube, and Facebook.
- Monitor budgets to ensure campaigns are delivered according to planned advertising spend and oversee payments to vendors.
- Conduct A/B testing and optimize digital adverts across all channels.
Search engine optimization and content
- Act as the in-house expert for SEO and work closely with the Website Editor to ensure all website content is optimized.
- Establish processes for repurposing content for distribution across digital marketing channels.
Online shop management
- Oversee stock management for the online shop, by ensuring new stock is available and updated on the website regularly.
- Ensure that all product data is on the online shop website, including images, descriptions, product details, and prices.
Maximize on digital fundraising
- Work closely with the Digital Engagement team to support and advise on social fundraising and peer-to-peer fundraising.
Requirements
- Proven experience of implementing direct or digital marketing/fundraising campaigns.
- Sound knowledge of the digital media buying ecosystem (CPC, CPA, CPM, ROI, LTV)
- Strong understanding and experience of performance advertising (Search, Display and Video).
- Good understanding of developing and reporting against set KPIs and digital metrics.
- Have demonstrable understanding of Email Marketing, SEO & CRM.
- Excellent written and verbal communication skills.
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